According to the source, Pudgy Penguins scaled from a May 2023 launch of Pudgy Toys manufactured with PMI Kids' World and licensed via Overpass IP to mass retail distribution, leveraging holder-approved NFT trait licensing for mainstream reach (source: PMI Kids' World press release, May 2023; source: Overpass IP by Pudgy Penguins, official materials). The brand announced a rollout across 2,000+ Walmart stores in the U.S. with additional online distribution via Walmart.com, expanding omnichannel visibility that can funnel non-crypto buyers into the NFT ecosystem (source: Pudgy Penguins official X announcement, Sept 2023; source: Walmart.com product listings). For traders, monitor the impact on secondary-market liquidity and floor price resilience for Pudgy Penguins and Lil Pudgys collections, tracking volume, unique holders, and listings depth on OpenSea and Blur (source: OpenSea collection stats; source: Blur marketplace data; source: NFTPriceFloor). Also watch for ETH network activity shifts during retail promotions and major restocks, using Dune or DappRadar dashboards to gauge on-chain engagement that may coincide with heightened NFT demand (source: Dune Analytics community dashboards on Ethereum; source: DappRadar NFT market overview).